Digital Brand Security and Protection - Protecting your Intellectual Property over the Internet


Digital Brand Security and Brand Protection are a set of unique tools and services provided by Domain The Net to customers for the protection of digital assets and for identity theft protection.

Is your organization protected from dangers beyond the Firewall?

The growth and development of the internet have created new risks, which are external to the organization and are not included in the conventional internal protection and information security systems. The uniqueness of these risks is in the exploiting of sensitivities and the performance of malicious activities and attacks of systems that are not within the control of the organization. They include cases of violation of intellectual property rights, exploiting of brand names, impersonations, identity theft, imitations, slander, misleading of customers, fraud, etc.

The motives of attackers and participators of brand abuse

One of the major income sources on the Internet is creating traffic volume of users to such sites that pay for each entry in the Pay-Per-click method and other similar methods. As a result various parties are motivated to use illegitimate or controversial activities in order to attract traffic of users. One of the main means for these activities are domain names, usually domain names that match with brand names, upon which attacks are implemented.

Furthermore, the internet provides many opportunities and means to all those who wish to harm and incur damage to companies or organizations - such as hackers, former employees, disgruntled employees, competitors, cyber-squatters and lately also terrorist organizations. All of the above are motivated by a desire to damage the organization, gain economical profit or accomplish other ideological goals. The outcome shows that in all cases there is a direct economical damage and brand equity damage to the company.

The risks

  • The usage of a company's brand to attract users to other websites.
  • Domain name hijacking through counterfeits or modification in the registries.
  • Phonetic imitation of domain names.
  • Phishing and Pharming - fraud and corporate impersonation.
  • Web site Shut-down through unauthorized modifications of domain definitions.
  • Slander and distribution of offensive information over the Internet.
  • Non renewal of domain names because of technical errors, which cause Shut-downs of web-sites, Shut-downs of mail servers, and the loss of the domain.
  • Credit card fraud
  • Revenue diversion and traffic diversion

The solutions

The handling of Digital Brand Security problems demands professional knowledge and well-focused technologies. Domain The Net is one of the few companies throughout the world that provide a comprehensive Digital Brand Security and a Brand Protection solution which include unique professional services for companies and organizations interested in protecting their digital brands. These include the protection of their domain names, their websites, their products, brands and intellectual property over the Internet.

Domain The Net's Digital Brand Security and Brand Protection services include:

If you wish us to contact you at your preferred time regarding your Digital Brand Security and Brand protection needs, please fill in the necessary details in the following form, and our representative will contact you:

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Domain The Net Technologies Ltd.
315 Bleecker St. #366 New-York, NY 10014
Tel:+1-646-383-5000