Carinsurance.com increased conversions by 18% with VeriSign EV SSL certificates
Automobile insurance requires customers to submit some of the most sensitive and personal information. To demonstrate that it provides the ultimate security solution to protect this information, CarInsurance.com uses VeriSign® Extended Validation (EV) SSL Certificates and noticeably displays the VeriSign seal on all its Web pages.
The result was Online Enrollments leapt 18% the month after EV was introduced.
Many car insurance companies provide online price offers, and allow the order of the company's products during the same process. Carinsurance.com is one of the few companies allowing the surfers to compare prices of several insurance policies, and after consideration complete the order and purchase without leaving the website. Since founded in 2003 Carinsurance.com expanded their insurance policies portfolio to policies by 12 different suppliers in 44 US states. The company is constantly growing due to the efficient and simple purchase process and variety of insurance policies, and investing in the strongest information security products.
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