The term boutique is often used for independent businesses so to isolate themselves from larger chains, indicating their`s is a small but upper class business.
The term boutique may refer to a clothes store, a jewelry store, a hotel, or even a guitar effect pedal manufacturer.
When so many people are searching online for their next purchase, whether you sell online or not, standing out online to attract clients becomes a necessity!
The .boutique TLD will give you a boost at getting an original top-notch domain name that better relates to your business!